A startup does not need a huge marketing machine. It needs clarity, a few good channels and quick learning. Here is a 90-day plan you can adapt.
Days 1 to 15: foundation
- Write one sentence on who you serve and what problem you solve.
- Finalise a simple logo, colours and tone of voice.
- Launch a small, fast website or landing page with a clear enquiry option.
- Create and complete your Google Business Profile if you serve a local area.
Days 16 to 45: visibility
- Pick one or two social platforms where your customers actually are.
- Post a mix of useful tips, behind-the-scenes and customer questions.
- Write a few helpful articles or service pages for SEO.
- Ask early customers for reviews.
Days 46 to 75: first paid tests
- Run a small ad test on one channel with tracking.
- Test two or three creatives and a clear offer.
- Measure cost per enquiry, not likes.
Days 76 to 90: capture and improve
- Add WhatsApp alerts and a simple follow-up routine.
- Review what worked and stop what did not.
- Decide the next 90 days based on real data.
Avoid these startup mistakes
- Trying every platform at once.
- Judging by followers instead of customers.
- Ignoring follow-up speed.
- Stopping after two weeks.
DIGIKEY CENTRO supports startups with digital marketing for startups, logo design, websites and CRM tools. Plans start from ₹6,000/month. Talk to us.
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